Portfolio — Selected Work
Defined by concept — not volume. Every project shown here passed through a Director's judgment before it reached production.
Concept & Direction · 2026
Translating G-Star's raw industrial brand DNA into a cinematic visual system — without falling into fashion ad clichés or AI aesthetic traps. The skeletal mascot. The timepiece reveal. A concept-first approach.
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Pipeline
Three additional spec campaigns in active production. Client work under NDA. Full portfolio visibility by Q3 2025.
Every project — regardless of format, budget tier, or timeline — follows the same four-stage process. No exceptions.
Creative brief locks objective, audience, tone, and scope. Production doesn't start until this is signed off — no exceptions.
Director develops 2–3 creative directions. One selected and refined. The idea comes before any tool is opened.
AI execution under direct creative supervision. Every output reviewed before it moves forward. No raw AI output ever delivered.
Two structured revision rounds. Quality control pass. Named and organized delivery package. Archived for future reference.
Ready when you are
If you need campaign-level creative production — not content, not assets, not AI experiments — let's talk.
